Ana Estrela is a product designer and creative technologist working where strategy, design and engineering meet.

Her work spans product strategy, UI & UX, design systems and AI products, taking ideas from concept to execution.

Ana Estrela is a product designer and creative technologist working where strategy, design and engineering meet.

Her work spans product strategy, UI & UX, design systems and AI products, taking ideas from concept to execution.

Currently Chief Design Officer at Swell. Building The Good Commerce.

Currently Chief Design Officer at Swell. Building The Good Commerce.

Selected works

Selected works

Selected works

Writing

Every store is a CMS pretending not to be.  

Ana Estrela © 2026

Ana Estrela © 2026